New Products and Services

We help conceptualize, develop and launch value-generating products and services. These projects include in-depth customer research to guide new innovation activities, ideation, prototyping and testing, service design, experience design, product design, open innovation activities and go-to-market activations.

Organizational Design

We build the organization’s innovation capabilities by improving internal processes, methods, and systems for innovation activity. These projects include creating an innovation culture, operational models, innovation labs, innovation value chain analysis, and design and management of the innovation pipeline.

Business Strategy

We design and implement strategies that drive businesses forward. These projects cover sector dynamics analysis, benchmarking, stakeholder mapping, value proposition assessments, scenario planning, strategic foresight, market entry, and business model generation.

Brand Strategy

We create and activate brands that are consistent, differentiated and authentic. These projects include the creation of brand essence/DNA, positioning (vision, mission, values), brand architecture, brand purpose, visual identity, and the implementation of human-centered activations.

Research Methodologies